For small business owners, the holidays hopefully mean increased customer demand, higher foot traffic and a busier-than-usual schedule. While all of those things hopefully mean more revenue, ensuring you have staffing and good service can drive you nutty.
If you feel unprepared, don’t worry — it’s not too late to put a plan in place that will help you manage staffing challenges and deliver exceptional customer service during Small Business Season.
Here are some quick, practical strategies you can implement right now:
 
Simplify Seasonal StaffingFinding extra help when time is tight can feel overwhelming, but you don’t need to overcomplicate it.

• Ask for Referrals. Who better to send you new employees than people who love your business already? Turn to your current employees and trusted customers. Offer small incentives for referrals that result in reliable seasonal hires. Don’t forget to tell the Chamber about your staffing needs. We may know people looking for work and we can post openings on our job board.
• Hire for Flexible Shifts. Look for people who want part-time or flexible hours — students, retirees or friends of your team can often step in quickly. If you offer employee discounts, you may have people interested in working for you for that reason.
• Leverage Local Networks. Post your immediate needs on the Chamber's job board, in community Facebook groups, on your business social media pages or apps like Nextdoor.
• Bring Back Past Employees. Former team members who already know your business might be open to helping temporarily (great for students on break).

 
Cross-Train Your TeamInstead of scrambling for extra hands, maximize your current staff’s potential. Cross-training employees to handle multiple roles will give you the flexibility to adapt to surges in customer activity.

• Dedicate an hour or two to train team members on essential tasks outside their usual duties.
• Teach core skills like ringing up sales, answering phones, gift wrapping or managing online orders.
• Make sure everyone feels confident enough to handle basic customer inquiries or complaints. Help them by training them on your most common scenarios.

 
Streamline Your Customer ServiceGreat service doesn’t have to mean lengthy interactions. Here’ are some tips on how to keep customers happy without losing a lot of time:

• Compile FAQs, return/exchange policies and key product details into one easy-to-access document. Share it with your team. Why reinvent the wheel each time?
• Set up a “Grab-and-Go” area. Highlight popular items, pre-wrapped gift sets or stocking stuffers near the checkout for quick purchases.
• Offer digital payment options.

 
Focus on CommunicationClear and consistent communication will keep your team and customers on the same page.

• Spend 5-10 minutes before each shift to go over daily goals, staffing assignments and key updates.
• Let customers know about extended wait times, limited stock or last-minute holiday hours through social media, signage and email.
• Train your team to use phrases like “Thank you for your patience” or “We’re happy to help find a solution” to ease frustration.

 
Motivate Your TeamThe holiday rush can be stressful, so keeping morale high is essential.

• Offer small perks. Provide snacks, coffee or even a small holiday bonus to show appreciation.
• Recognize employees for going the extra mile, whether it’s solving a tricky customer issue or handling a busy shift with a positive attitude.
• Incentivize performance. Offer small rewards like gift cards for hitting sales goals or receiving glowing customer feedback.

 
Make Customer Interactions CountThe holidays are an opportunity to turn first-time shoppers into loyal customers.

• A warm greeting, personalized recommendations or a quick “Thank you for shopping small” can make a lasting impression.
• Offer a discount or raffle entry in exchange for email sign-ups, so you can reconnect with customers in the new year.
• Invite happy customers to leave a review online or share their experience on social media. Respond to those who leave reviews, good or otherwise. Customers will feel seen.

 
Even with limited time, these strategies can help you manage the holiday chaos effectively while creating a positive experience for your customers and staff. Remember, small improvements can go a long way — and your efforts this season can set the stage for loyal customers and smoother operations in the year ahead.

Finally, don’t forget to enjoy the holiday hustle. After all, it’s the most wonderful time of the year.

It doesn’t matter what kind of business you are in. People need what you make and provide. If you’re fortunate, they’ll consider you when gift-giving this holiday season, but even if you’re not in retail or food/beverage, you can still bring in holiday customers with these ideas.

To increase your holiday sales in a non-traditional holiday industry, it’s important to reposition or remarket your items/services. You need to show people how what you offer is essential and deserves some of their hard-earned holiday budget. Here are some ways you can do that:

Paint a Picture (or sing a song)
Your product or service may not be sexy. It may not be on the top of every good boy’s and girl’s most-wanted list. But you can still have a great holiday if you show and tell your audience why it’s essential to buy what you’re offering. You can even do this with humor. For instance, if you’re a plumber, consider creating a parody of the song Twelve Days of Christmas to point out the workout your pipes get during the holiday. It might go something like this:
“On the first day of Christmas my nice guest gave to me, a giant clog in the potty.”

Tell Your Story
Every business owner has a story. If you're not telling it, you're missing an opportunity to connect with your audience.

Small business owners sacrifice a lot for their businesses. So do their families. Posting about your family is part of your business story. Many business owners share how old their children were when they first opened their business. Some proudly point out that those children are now working for that business.

If you have a similar story, create a collage with a picture of your children (or yourself) from when you first opened and a current picture. Placing them side by side can be a really good reminder of how long you've been a part of the community. It's a very effective way to show people how important it is to help keep businesses like yours in the community. It's also a nice time to be able to thank your loyal customers and encourage others to come check you out even if you don't sell traditional holiday gifts.

Reframe
Again, not every business celebrates the holidays because the owners or marketers may not deem their product or service as holiday worthy. But you can have a lot of fun with it. Suggest buying something — a product or service from you — as a white elephant gift or a gift for someone they don't know that well. For instance, it could be funny and helpful to give your teacher a gift card for an oil change. It's not something you think about as a traditional holiday gift but it would be very valued. If you want to increase your sales at Christmas time, start marketing your products and services as unique Christmas gifts.

Tie It All In
If you don't sell a traditional holiday product or service, market your tie to the holiday. For instance, if you're a roofer explain that no one wants Santa to get his sleigh stuck on a bad roof. Perhaps a new roof is probably not something someone thinks about during the holidays. But if you're offering discounts and deals, you can tie in your service with the holiday.

Just because you don't have a traditional holiday business doesn't mean you can't increase sales during small business season. It just takes a little humor, creativity and a whole lot of fun to get people to notice you.

​And when you do, you'll be glad you did it.

It feels like articles about holiday spending in recent years have all started with the same intro — costs are up, consumers are looking for value. While this year is no different, there are a few parts of the consumer landscape that present a unique set of challenges for small businesses.

According to the latest BizInsure holiday spending survey, there are a couple of things you should be doing to adapt and thrive this Small Business Season.

The 2024 Holiday Shopper:
Budget-Conscious and Practical
Forget extravagant gifts and lavish travel plans. This year, it's all about essentials and value. Consumers are feeling the pinch of inflation (again or still, depending on how you look at it) so it’s no surprise they are prioritizing practical purchases.

Here's how your small business can cater to this mindset:

• Position Your Products as "Must-Haves." Communicate the value and practicality of your offerings. Highlight durability, functionality and how your products solve everyday problems. Don’t assume it’s obvious and they’ll know. Spell it out for them.
• Embrace the Power of Bundling: Create attractive gift bundles at various price points, combining essential items that offer value and convenience for the shopper.
• Promote Gift Cards with a Personal Touch: Gift cards remain a holiday favorite. Offer beautifully designed cards (or gift boxes), perhaps with personalized messages or small add-ons to make them extra special.

Winning Over the Younger Generation
While overall trends point toward practicality, Gen Z shows a stronger inclination toward experiences and supporting small businesses.

Capitalize on this by:

• Creating Memorable In-Store Experiences: Transform your shop into a festive destination with interactive workshops, personalized consultations, or holiday-themed events that resonate with younger shoppers. Make it Insta worthy.
• Collaborating with Gen Z Influencers: Leverage the power of social media by partnering with relevant influencers who can authentically showcase your products and brand to their audience. Don’t know an influencer? How about a loyal Gen Z customer? Give them a reason to talk about you and share their experience.
• Thinking Outside the "Experience" Box: Even if your business doesn't sell experiences directly, find creative ways to incorporate them. A bookstore could host author readings, or a home goods store could offer decorating workshops.

Leveling the Playing Field with Retail Giants
Large retailers are often thought of as more convenient and less expensive. That’s why you have to change the conversation from dollars to value. When it comes to gifts, do shoppers really want to give the cheapest gift or do they want to get the most value for their money? If it’s the latter (after all, who wants to be the cheapo) then you want patrons to know how shopping with you is more valuable. Ideas include:

• Offering Unmatched Customer Service. No large box store offers personalized attention, expert advice and product knowledge, gift wrapping and a genuinely warm and welcoming atmosphere like a local business. Big-box stores simply can't replicate that.
• Boosting Your Online Presence. Ensure your website and social media channels are top-notch. Use compelling images and descriptions. Ensure you have a seamless online ordering process.
• Providing Competitive Shipping and Delivery: While you may not have Amazon's logistics network, offer reliable and affordable shipping options, including in-store pickup or local delivery services. You don’t want inconvenience to be a justification for not shopping with you.

This year, there are approximately 69.31 million Generation Zers living in the United States, which constitutes about 20% of the U.S. population. Their generational cohort is between the ages of 12-27, making them a target market for many small businesses. If you’re one of those businesses and you’re looking for ways to become one of their favorite places, you need to focus on who they are, what they want (it’s all about the vibe), and creating a scene they want to be a part of.
As you would expect, that begins with content.
 
Engaging Content Creation
Focus on fave platforms with their age group (sorry, Facebook. You’re pretty cringe these days). Instagram and TikTok should be your focus as 49% of Gen Zers have made purchases off of TikTok.

Marketers used to claim that social media was all about helping people get to know you and that you needed to build that relationship to get the sale. These days, with short-form video content, impulse buys are living large. Speaking of…

Video
To make the most of this trend, create engaging, interactive content that showcases your products in a fun and relatable way. Short videos, behind-the-scenes looks and user-generated content can draw attention and foster engagement. Don’t be afraid to get goofy or work with an influencer (more about that later).

Learn how you can sell from TikTok and Reels. Gen Z spends a lot of time on these platforms. It’s not difficult to get them to open their wallets.

Interactive Campaigns
Organize contests or challenges that encourage audience participation. Ask customers to share holiday-themed photos using your products (or set up photo ops at your business along with a suggested hashtag), offering attractive prizes to boost participation and visibility.
 
Targeted Promotions
Create urgency through exclusive holiday deals or discounts available for a short period. This encourages quick purchasing decisions among young consumers who often respond well to time-sensitive promotions.

Promote gift cards as a convenient option for holiday shopping. They love getting and giving them, unlike some of the older generations that want to find the “perfect gift” to have something for the recipient to unwrap.

Offer discounts or bonuses on future purchases when customers buy gift cards to make them even more appealing.
 
Your Business Vibe
If you have a brick-and-mortar business, it’s incredibly important that you make it appealing to their sensibilities. Again, it’s all about the vibe. This generation is sensitive to how things look, smell and feel. They carefully curate their lives on social media. (They watch videos on how to stand as a couple to create the cutest pictures, for Pete’s sake.)

If you have the budget, bring in a Gen Z stylist/stager. If you don’t have the money, ask your favorite Gen Zer to help. You’ll be amazed at how the smallest detail makes a difference and how the wrong color furniture can throw off the whole scene (We were going to use vibe here again, but as they would say, “That’s a lot.”)
 
Community Engagement and Doing Good
Participate in community events and/or sponsor local festivities. This enhances your visibility. Plus, it builds a sense of community around your brand, which is appealing to younger consumers who value local connections.

Align your business with a charitable cause during the holiday season. Young adults often appreciate brands that give back, so consider running campaigns that contribute to local charities or promote social causes.

Don’t forget to speak to what you’re doing for the environment. The holidays can be a time of mass consumption. Offering cool reusable bags instead of gift wrapping can bring a smile to a Gen Zer’s face.

Additionally, come out strong with the small business message. These young adults are cause-oriented, and they want to feel good about their purchases. Talk Small Business Season and why supporting small business is important, especially this time of year. This cohort is often raising money for their own causes. Telling them that it’s small business that helps their sports teams, band fundraising and other interests is a good way to drive purchases.
 
Email and Content Marketing
Use email marketing to reach out to your existing customer base with tailored messages highlighting holiday promotions. Segment your audience based on their preferences for more effective communication. Consider text promotions too. Gen Z doesn’t mind giving out their phone number.

Develop high-quality content that addresses the needs and interests of young adults. This could include blogs, videos, or infographics that provide value beyond just selling products. Remember, they regularly turn to YouTube for help. What informational videos can you use to become a go-to for them?
 
Influencer Collaborations
Collaborate with influencers who resonate with your target demographic. Authentic endorsements from trusted figures can significantly enhance brand awareness and credibility among young adults. It also helps establish the cool factor (or whatever the word for cool is these days).

If you want to capture the hearts and wallets of young adults this holiday season, you need to meet them where they are and that’s short-form video. Everything else is icing.

There are a lot of political pundits who believe the election came down to the economy this year. And while we’re not looking to start any disagreements about whether it went the way it should’ve or not, we can’t discount the importance of the financial strain in the country and its impact on holiday shopping. That’s why this year, you need to address the elephant in the room and appeal to the budget-conscious consumer. However, getting into a price war isn’t the answer either. You don’t want to cut away your own profit margins. Selling more and making less is not the way to go.

Appealing to the Budget-oriented Customer
Here are some effective approaches to help you appeal to cost-conscious consumers and still bring in revenue:

1.  Competitive Pricing and Promotions — Offering competitive prices and special promotions is crucial to attract budget-conscious consumers. You can do this by:

• Providing a range of products or menu items at different price points to cater to various budgets.
• Introducing early holiday deals for shoppers who start their holiday buying early. Sometimes your competition is not the business down the street but inaction. No one wants to buy when they think a better offer is coming. That’s why so many businesses are offering pre-Black Friday discounts and labeling them as such.
• Creating loyalty programs, introducing punch cards or providing discount coupons for shopping now that they can use later will encourage customers to return.
• Matching or beating prices from previous years to make holiday goods more affordable. Try a loss leader on one item to bring people in your store. A fun marketing campaign could be “Shopping like it’s 1999” and offering one item at its 1999 price or for $19.99.
• Creating a value menu. Most shoppers want a great deal, but they hate to do math. Take a tip from fast food restaurants and create a value menu. People assume the value menu is a great deal because it’s marketed that way. If you don’t run a restaurant, create a “value bundle” or a “best value” tag for certain products or services. Cost-conscious shoppers will be drawn to them.
• Providing discounts for large spends and free shipping. Many shoppers want to get holiday shopping over with. Encouraging them to spend more with you and knock out their list with you can be a powerful marketing driver. At checkout ask, “Who else do you have left on your list?” Then suggest an item in store that might fit what they’re looking for. If you offer online shopping, provide free shipping for a set dollar spend. People will often spend more on products to avoid paying for shipping.

  2. Value-Added Services — Enhance the shopping or dining experience with additional services that provide value:

• Offer convenience features like easy returns, extended hours or gift-wrapping services.
• For restaurants, provide recipes or complete dinner menus that meet specific price points. Examples include the $5 menu or pick two for $30.
• Implement order-ahead and in-store pickup options to make shopping more convenient. Take a hint from a past promotion of Little Caesars pizza where they always had pepperoni pizzas ready to grab and go between set hours.
• Think about a harried parent and what they might need this time of year. You may be able to offer a new service or product for the holiday season only. For instance, you might offer pizza by the slice (when you usually sell only whole pies) or some little grab-and-go goody at a discount price to keep hungry kids happy while their parents shop. Some supermarkets give a free cookie to every child whose parents come to the bakery. Yes, there’s a cost to providing a free cookie, but a parent being able to shop in peace means they’ll select your store knowing their child will be content as they shop. This could increase spend too.

  3. Strategic Marketing — Use targeted marketing techniques to reach budget-conscious consumers:

• Employ urgency and scarcity in your messaging (e.g., "Last Chance," "Limited Stock") to drive immediate action. Fear of missing out is a powerful motivator.
• Highlight the convenience and cost-effectiveness of shopping locally for last-minute needs. Talk about how local businesses can provide a helpful shopping experience and are excellent at making gift suggestions.

  4. Budget-Friendly Options — Develop product or menu offerings specifically designed for cost-conscious customers without impacting your bottom line.

• Introduce smaller versions of popular items or sample packs at lower price points.
• For restaurants, create special fixed-price holiday menus or family-style options. Market that it’s not “cheating” at a potluck if you bring a delicious item everyone loves and then plug your family-sized menu items.
• Offer gift cards with bonus incentives ($5 off a $100 gift card) to encourage higher spending.

  5. Emphasize Value and Quality — Communicate the value proposition of your products or services:

• Highlight the quality and uniqueness of your offerings compared to mass-market alternatives.
• Emphasize the benefits of supporting local businesses during the holiday season.
• Tell the story of your product, service or business. Antique stores, for instance, often use tags to explain what an item does, where it’s from and how it’s valuable. A story can transform an ordinary item into something extraordinary.
• Create a “Be like ___” campaign. Ever notice how pictures on a menu influence buying decisions? If you offer a service where images help decision-making (beauty providers and tattoo artists, looking at you), post images on the wall of some of your most popular designs. Label them by name like “Mary’s updo” and post a small card with her story. For instance, “Mary wanted to look elegant for her company holiday party. This beautiful chignon looks intricate, but it lasts through the night and into the wee hours with no upkeep and fuss.” This functions like a testimonial but puts a face and name to your design.

Budget-conscious shoppers and diners aren’t always looking for the cheapest price. They want to feel like they’ve gotten the best deal. If you long to increase foot traffic and sales while building customer loyalty during the Small Business Season, don’t make people embarrassed for being cost-conscious. Make them feel welcome.

​It’s the most wonderful time of the year. Cozy lights, warm smells, family nearby and cheap gifts from big box stores, right?

Not so fast! While the convenience of online giants can't be denied, small businesses have a secret weapon: the power of nostalgia, tradition, and beloved memories.

This holiday season, you can tap into those warm, fuzzy feelings to create a marketing campaign that truly resonates with your customers and beats big every time. Here’s how:

Evoke the Spirit of Holidays Past
Remember the excitement of visiting a local toy store as a kid? Or the aroma of freshly baked goods wafting from the bakery down the street? There are certain sensory memories that are hard to forget, and they lead to purchases. Here’s how to capitalize on sensory experiences and powerful memory triggers:

• Decorate with a nostalgic touch: Think vintage ornaments, classic holiday colors and cozy displays that evoke a sense of yesteryear. Yeah, that tinsel may not fit in with today’s more neutral palate, but Gen Xers (especially) love nostalgic nods to their youth, no matter how gaudy.
• Share heartwarming stories: Use your marketing channels to share stories about your business's history, family traditions or how your products played a role in holiday celebrations. You can also share your own holiday memories of “businesses past.” Reminding people of all the wonderful businesses that are no longer around can illustrate the importance of their support in much the same way the Ghost of Christmas past showed old Ebeneezer Scrooge what he no longer had in Dickens’ "A Christmas Carol."
• Create a sensory experience: Engage all five senses. Play classic holiday music, offer festive treats and use scents like cinnamon or pine to transport customers to a magical holiday wonderland.

A quick word about the science of scent: Scent is extremely powerful in evoking memory and if it works for your business, you should use it. The olfactory system, which processes smells, has a direct connection to the parts of the brain involved in memory and emotion. Smells bypass the cognitive processing that other senses undergo, making the connection between smell and memory more immediate. Additionally, smells are often linked to emotional experiences. For example, the smell of freshly baked sugar cookies might evoke memories of waiting for Santa.

Become Part of New Traditions
Even if you’re new to the area and are thinking, “My place isn’t associated with memories or holiday traditions,” today is a great day to start. You can become part of your customers' evolving holiday traditions by:

• Hosting unique events. Parents with littles, people with out-of-town guests and a host of others are looking for activities to keep their friends and family busy and get them in the “holiday spirit.” Think cookie decorating classes, holiday-themed workshops or special shopping nights with exclusive discounts.
• Offering personalized gifts: Provide gift-wrapping services, personalized ornaments or custom gift baskets to make holiday shopping more meaningful.
• Supporting local causes: Partner with a local charity or community group to give back during the holidays and show your commitment to your community. Some businesses have Angel Trees or collect toys for a nonprofit.

Realize Community is Key
Your business can thrive by building community connections.

• Run contests encouraging customers to share their favorite holiday memories or traditions associated with your business.
• If you sell handcrafted goods, showcase the stories of the makers behind them.
• Participate in Small Business Season and celebrate shopping local. Team up with the Chamber and other small businesses to promote the benefits of shopping small.

 
Embrace the Digital World 
Nostalgia isn't just for your brick-and-mortar store. Use your online presence to evoke those same warm feelings. Post old photos of your business or town during the holidays on social media. Incorporate vintage-inspired graphics and fonts in your email marketing and social media posts. Create a "holiday memories" board on Pinterest. Curate images that evoke a sense of nostalgia and link them back to your products or services.

Additionally, if you offer an online store, make sure people know about it. Often they buy online from box stores because they don’t think about their local store selling on the internet. Market your online offers as well.

The convenience of online shopping is undeniable, but convenience is not as memorable as an experience. Small businesses offer something money can't buy: a genuine connection to the community and the magic of the season. By tapping into the power of nostalgia and tradition, you can create a holiday marketing campaign that not only drives sales but also builds lasting relationships with your customers. 

Gift cards are the ideal gift during the holiday season. They’re a convenient go-to for customers. They always fit, are always in the right color and they are an ideal gift for people you know well and people you’re just getting to know. Gift cards also make terrific employee gifts, thank yous and bonuses.

If you have a small business, you should look at gift cards as a strategic tool — not just for boosting holiday revenue. Gift cards can also help you foster long-term customer relationships and assist you in increasing revenue for today for services rendered or goods purchased in the future. Many businesses discovered the value of offering a gift card program during the pandemic, when gift cards offered a source of revenue even when the business wasn't not open.

Why Gift Cards Are a Must for Small Businesses
Gift cards are appealing to shoppers, especially for last-minute, hard-to-shop-for or out-of-town gifts (have you seen the cost of mailing packages these days?). If you sell online and offer gift cards, you can capture out-of-town buyers  as well as those down the street. Gift cards can also be a gateway to future sales, new customer acquisition and increased brand visibility.
 
Creative Gift Card Ideas for the Holidays
Boring rectangle cards are out. Instead, create an appealing gift out of them and include some upsells to facilitate purchases by:
Bundling Gift Cards with Small Holiday Extras — Include a small, festive item (e.g., holiday candle, ornament or seasonal treat) with each gift card purchase as a value-add or offer a discount on a small item with a gift card purchase, such as buy a $25 gift card, get this ornament for an additional $2. Show them bundled together at the cash register to capture impulse buys. Get creative with your bundle item. For instance, a coffee shop could include a mini bag of holiday coffee beans (a taster) or a boutique could add a scented sachet. It’s a nice touch the recipient will love. It creates a positive impression, encourages impulse purchases and differentiates your business from all the other rectangle cards.

• Tiered Gift Card Bonuses for the Holidays — Offer bonuses based on gift card spending levels (e.g., “Buy a $50 gift card, get a $5 bonus; Buy a $100 gift card, get a $15 bonus”). Promote these offers on social media, in-store and on your website to draw in more shoppers. Let us know because we can help you get the word out. This type of tiered bonus encourages higher gift card purchase values and attracts customers who might want to gift (or keep) the bonus card.
• Partner with Other Local Businesses for Joint Gift Card Offers — Collaborate with nearby or complementary businesses to create a joint gift card package (e.g., a coffee shop and a bookstore, or a spa and a boutique). Create a gift card deal that adds value and introduces each business to new customers. You could also work together to create a tiered bonus like above. For example, for every $100 purchased at the hardware store, get a free $5 gift card at the coffee shop. You would need to work out payment arrangements with the other business. This type of partnership can also increase foot traffic, foster local exchanges and offer an exciting, unique gift idea for shoppers.
• Holiday Gift Card “Mystery Bonus” — Include a mystery discount or reward with each gift card purchase valid after the holidays. For example, a restaurant might offer a “mystery envelope” with a surprise discount for January or a “Buy one get one free” offer for a future visit. This encourages repeat visits in the new year, provides post-holiday sales boost, and builds excitement around gift card purchases.
• Limited-Edition Holiday-Themed Gift Card Designs — Offer holiday-specific designs or branded packaging for gift cards that make them more visually appealing and memorable. A limited-edition design can be created affordably, especially if it’s an e-gift card. Promote it on social media and in email campaigns. If you don’t have the time or inclination to do this, add it to a special glitter sleeve or other festive mini container. Leave them wrapped beautifully on a tree or at your register to influence impulse buys. Doing so increases the perceived value of the gift card and encourages more people to choose it as a holiday present.

 
Marketing and Promoting Gift Card Offers
While gift cards make ideal gifts, they don’t market themselves. Local shoppers may not realize you have a gift card.

Run a social media campaign informing people that you sell gift cards as well as any specials you’re offering. Post stories, photos, and videos to draw attention and drive sales. Get creative with photos of bundled gift cards, reels of mystery bonuses being revealed, or countdowns to encourage last-minute purchases.

Use attractive in-store signage and point-of-sale promotions to bring attention to your gift cards. Create holiday-specific displays near the checkout area to capture impulse buys.

Don’t forget email campaigns and website mentions. Design festive email campaigns focused on gift card promotions and ensure you can sell gift cards on your website for easy holiday gift purchasing.
 
Bonus Points for Overachievers
Gift cards are a great way to assist people in finding easy holiday gifts, but you also want to create a campaign to help convert those gift card recipients into loyal customers. You can do this by offering discounts or exclusive offers for their next visit. Additionally, you can place a message on the gift card about being eligible for a discount if they join your email list. That way you can continue to nurture the relationship even after the gift card is used.
 
Don’t think of gift cards as boring. They are an excellent source of revenue and can provide quick assistance for desperate customers. When implemented strategically, gift cards can provide immediate holiday revenue and long-term customer engagement.

What does nearly every feel-good holiday movie have in common? A small business owner, of course! And that’s because there’s something magical about following your dreams and being part of a community.

If you think back to some of your most cherished holiday memories, they probably revolve around your favorite winter activity, meeting up with loved ones at a restaurant, drinking a decadent hot beverage (from the place that has the very best coffee and desserts), marveling at the businesses decorated in holiday lights, and shopping at your favorite store where you can always find that perfect something.

And one of the things that makes it all so special are the traditions you’ve created at those places with the people who mean the most to you.

The memory of those beautiful moments is what’s behind Small Business Season! 

From November 1st to December 31st, we're celebrating the heart and soul of our community – our small businesses. These entrepreneurs pour their passion and creativity into their shops, restaurants and services, making our area unique and vibrant.

Small Business Season isn't just about buying things. It's about making a conscious choice to support the dreams and livelihoods of our friends, neighbors and fellow community members. Every purchase you make at a small business has a ripple effect, helping to create jobs, boosting the local economy and fostering a sense of connection.
 
This holiday season, get ready to explore the many gems here in town!  And since we’re all about making holiday memories, you’ll want to keep an eye out for some of our special events including Magic on Main Street and Holiday Bonus Bucks.

This Small Business Season we hope you’ll:

• Discover unique gifts and one-of-a-kind treasures at our local businesses. You'll be amazed what you can buy right here if you take the time to look.
• Treat yourself (and your loved ones) by indulging in delicious meals at local restaurants (after all, who wants to cook after a busy day?), book a relaxing spa treatment or sign up for a fun activity at the YMCA, the Gothenburg Public Library or your church.
• Share your favorite small businesses on social media, leave positive reviews and tell everyone about the amazing experiences you've had and the holiday traditions you’re making.

Remember, every dollar you spend at a small business makes a difference. Let's show our appreciation and support for the hardworking entrepreneurs who help our community thrive! Join us in celebrating small.

Timeless treasures and cherished memories are just around the corner when you shop local!
 
P.S. If you're a small business owner, reach out and let us know how we can help you spread the word about your business this season!